Stop trying to be the Best Choice. Its a trap.
Intangible services come with too many uncertainties. Clients always wonder if there's not an even better choice.
Instead, be a Great Choice.
A Great Choice is one your client can make confidently without second-guessing the decision.
You might not be the only Great Choice. So what? Once a client finds a Great Choice, they can stop.
When you’re a Great Choice
Your marketing & positioning matters.
Being a Great Choice is a type of relationship. You must position yourself as a Great Choice from first contact.
Making yourself a Great Choice forces you to focus on your client's success and how you improve their business.
That is a GREAT reason to hire you.
You stand out naturally while avoiding the contrived differentiation trap.
Be a Great Choice.