Think Like Your Best Clients and attract more of your Best Clients.
The status quo is that life at successful firms is a GRIND. The antidote isn't more selling, more marketing, or more willpower. It's seeing your firm the way your clients see it.
Bruce La Fetra draws on two decades of interviewing the Best Clients of market leading firms to cut through the marketing and sales hype to deliver proven--and common sense--solutions that will have more people, generating better clients, and doing it faster.
Bruce adds value to your team or organization meeting by revealing insights into how clients think. Using to-the-point stories, logic, and research into behavior neurology, Bruce lays out a common sense path for building stronger relationships, with better clients, and doing it faster.
Delivery: In-Person or Virtual
Ideal for:
The Expert Trap: 3 Ways Positioning as an Expert Costs You Money, Time, and Clients
It's counter-intuitive, but positioning a professional services firm as the industry “expert” is a trap. The Expert Trap lengthens the sales cycle, reduces earnings, and undermines loyalty.
Bruce La Fetra explains the perils and how to escape The Expert Trap based on more than decade of interviews of the Best Clients of leading professionals. The perspective he’s gained will cause you to re-think how you position your firm and services.
Takeaways:
Bruce's philosophy is very simple: when you see your own firm the way your clients see it, you gain clarity. This is the key to earning more without working harder.
For nearly two decades, market-leading firms have turned to Bruce not merely to generate more business, but to generate better business and have more people doing it.
Leaders at these firms:
