When you Think Like Your Best Clients® you are able to consistently earn more without working harder. That's not hype. The top 20% of your clients generate 80% of your profits. The bottom 20% create 80% of your headaches. Serve all Best Clients and your firm operates at a higher level.
Clients call me The Client Whisperer because I give them clarity regarding why their Best Clients select their firm.
Seeing your firm they way your Best Clients see it is a game-changer: you attract better clients who pay more, more people generate great clients, and they do it faster.
I work with smaller professional services firms and service-based businesses such as Attorneys, CPAs, Consultants, Coaches, and Financial Advisors. While everything I do works for larger firms, I enjoy seeing the immediate impact I have on smaller firms.
My clients are highly skilled professionals. They're super busy, but . . .
My clients are to take action. They . . .
They are stuck fishing for clients with a net instead of a spear because they lack clarity regarding why their Best Clients select their firm. A bigger funnel delivers more bottom clients. Bottom clients who generate more headaches than profit. Worse, bottom clients displace your ability to serve more of your Best Clients.
These practices are proven to consistently attract more of your Best Clients.
You will feel more confident when talking about your business: explaining your value, networking, writing emails, creating content, developing marketing materials, giving presentations, preparing proposals, and closing business.
Marketing and selling your services will lose the mystery. You will realize that you can generate high quality business with integrity, authenticity, and without hype.
You will work with more of your Best Clients, the ones who bring you better projects, longer relationships, and grow your bottom line.
You will speak in terms of your impact on your client's business. As a direct result, clients will write bigger checks with big smiles because they know what they are paying for.
I work directly with the key stakeholders at a firm: the Managing Partner/Shareholder, the owner, a set of partners or shareholders, or the executive team. While a project is typically 3 to 5 months, I don’t distract you from running your firm. I do expect you to deeply engage at the launch, the Findings, and Recommendations. In between, I'll be busy talking to your Best Clients to reverse-engineer what makes those relationships so special.
I don’t expect you to learn a bunch of new skills. If you genuinely like helping your clients, the Interview Findings will change the way you see and think about how you work with your clients. I use examples from your own Best Clients—people you have your most successful relationships with—to show you how to re-frame your communications so others instantly “get” your value. Once you start to see it working—with your own clients—the mindset becomes a self-reinforcing, virtuous cycle. You will never go back.
My primary goal is to help you and your firm achieve your business and income goals by attracting more of your Best Clients. When you focus on your Best Clients, every part of your business gets better. You and your team spend more time and energy where you excel. It starts with marketing and business development, but the impact is quickly felt across your entire firm.
My Think Like Your Best Clients approach replaces your time-sucking bottom clients with more of your Best Clients by reinforcing what you do well.
You'll have to unlearn some marketing "best practices." You'll see why they don't work for you so you can replace them with what does work for you.
You establish trust when a prospect or client is confident your goals are aligned with their goals. That isn’t hard when you see the situation through their eyes.
Marketing professional services can be frustrating. Uncertainty often keeps you from acting. There are so many options and so experts rarely agree. Some “best practices” are counterproductive and move you backwards.
I help you avoid the nagging feeling you are wasting precious time and money. When you Think Like Your Best Clients, there is no mystery about how to communicate with your current and future Best Clients. I’m there guiding you with examples from your own Best Clients. When you are your own example of success, you soon have a self-reinforcing virtuous cycle.
Think Like Your Best Clients is practical, proven, and based on common sense and neuroscience. At its core, it is what master rainmakers do intuitively. And yet, it is unlike anything else I’ve seen, and I’ve been doing this work for two decades.
I focus on your Best Clients. These are the ones you would clone if you could. I don’t talk to your ordinary clients or even that former client you are still friendly with. That is, unless you want more of those clients.
My client interviews are different. They are in-depth conversations with the CEO, CFO, or EVP you have a relationship with. These people would not spend up to an hour with a consultant except for your relationship. The conversation we have is completely different from what they expect: I talk about how you fit into their business rather than how they fit into your business. As a result, I get nuance and depth that other client interviews simply can’t get.
My findings, insights, and recommendations are more credible and more actionable. Every insight and observation is tied to a name. These are your Best Clients. They are people you know well. You may know a backstory that makes the insight even more relevant. Including that is built into my process.
They are your Best Clients for a reason. Often it is because of “little” things you do that have big impacts. Things you do because they are “simply the right things to do.” You're not aware of the impact they have on your clients.
I demonstrate—using your own Best Clients—that these “little things” can be very important to your Best Clients. Instead of "following your gut," you do these high-impact actions deliberately.
There are no complex skills to master. It may seem counter-intuitive at first, but if you genuinely like helping your clients, it will soon become second nature. (If all you care about is making a buck, please stop reading.) And because it’s not built on intuition, we can teach your entire firm to Think Like Your Best Clients. More people, generating better clients, and doing it faster.
There's no woo-woo. Empathy and interpersonal skills will help you in all aspects of life. If you don't rank high on these, no worries. Empathy requires you to feel what others feel. For many logical-thinkers, that's hard. You can be remarkably successful in professional services by simply seeing what your clients see. For highly logical professionals (think: lawyers, CPAs, consultants, coaches), seeing is more valuable than feeling.
It's all backed by the latest neuroscience. Master rainmakers are successful because they know what to do intuitively. Neuroscience explains why they are successful. I show everyone at your firm how to achieve similar results using logic, common sense, and examples from your own Best Clients.
Think Like Your Best Clients is not positive thinking or creating a BHAG. It’s not branding or online marketing, although it provides the foundation for both. It’s not trendy or woo-woo--unless you consider the latest neuroscience trendy or woo-woo.
Think Like Your Best Clients turns common sense into common practice.
Think Like Your Best Clients is about time-tested principles and practices. It’s about what works for you, a busy professional who doesn’t have time to screw around. It’s about getting big results for your firm in the most practical and scalable way possible.
It's about building your success by creating a bigger impact for your clients.
If you believe the ability to Think Like Your Best Clients will improve your business, the next step is a 45 minute Introductory Consultation to answer any questions you have to make sure we can work together productively.
I only want to work with you if you are confident we will improve your business.
My core philosophy is that I can't be successful until you are successful.
If you are ready to schedule your Introductory Consultation, please schedule a time on my calendar. This will be a very short conversation to:
