I'm on a mission to make professionals rich and happy by cloning your Best Clients. The most effective way to get More Best Clients is to Think Like Your Best Clients®. You experience higher earnings, better projects, and BD that lets you fish with a spear instead of a net.
Who are your Best Clients? Your Best Clients are the ones you would clone if you could. More Best Clients is a different way to grow your firm.
That's not hype. The top 20% of your clients generate 80% of your profits. The bottom 20% create 80% of your headaches. Swapping a net for a spear makes a huge difference.
Professionals and rainmakers call me The Client Whisperer because seeing your firm the way your Best Clients see it is a game-changer.
I work with smaller professional services firms and service-based businesses such as Attorneys, Consultants, Coaches, and Financial Advisors. While much of what I do was developed at larger firms, I never tire of seeing the immediate impact I have on smaller firms.
My clients are highly skilled professionals with a proven track record of success. Yet, their success is incomplete.
My clients are ready to take action. They:
They are stuck fishing for clients with a net that scoops up a bit of everything. They want to fish with a spear. They want to spend their time and energy serving great clients rather than filtering a indiscriminate pile of leads.
Speak with clarity about your business: explaining your value, networking, writing emails, creating content, developing marketing materials, giving presentations, preparing proposals, and closing business.
Remove the mystery around marketing and business development. Generate high quality business with integrity, authenticity, and without hype.
Work with more of your Best Clients. Every client either makes you feel energized or sucks the life out of you.
Stand apart from competitors. You already deliver great work for clients. By emphasizing the impact of your work rather than the tasks performed, your clients will see you as different from your competitors.
I work directly with the key stakeholders at a firm: the Managing Partner/Shareholder, the owner, a set of partners or shareholders, or the executive team. While I expect you to deeply engage at the launch, the Findings, and the Recommendations I don’t distract you from running your firm. In between, I'll be busy learning from your Best Clients to reverse-engineer what makes those relationships so special.
You don't have to learn a bunch of new skills. The Interview Findings will change the way you see and work with your clients. I show you how to re-frame the impact of your work so others instantly “get” your value using named examples from your own Best Clients—the people with whom you have your most successful relationships. Once you see it working—with your own clients—the mindset becomes a self-reinforcing, virtuous cycle. You will never go back.
My goal is always focused on your goal. We achieve your goal together by attracting more of your Best Clients. Although we will talk most about revenue and income goals, you will feel every part of your business getting better. You and your team spend more time and energy where you excel. It starts with marketing and business development, but the impact is quickly felt across your entire firm. While the long term is most important, you will notice immediate improvements.
My Think Like Your Best Clients approach attracts More Best Clients by reinforcing what you do well.
Athletes and other top performers focus on honing what they do best. In your case it's, internalizing why your Best Clients select your firm.
Yes, you'll have to unlearn some marketing "best practices." It won't be hard once you see why they don't work for you. With this clarity it’s easy to focus on what does work for you.
Clients and prospects trust you when they are confident your goals are aligned with their goals. Not hard when you see the situation through their eyes.
Marketing professional services can be frustrating – and expensive. There are so many options available, and the many "experts" rarely agree. Some “best practices” are counterproductive and move you backwards. Selling your services is something you have to do. It doesn’t have to be unpleasant.
I help you avoid that nagging feeling you are wasting precious time and money. When you Think Like Your Best Clients, there is no mystery about how to communicate with your current and future Best Clients. I’m there guiding you with examples of what works with your own Best Clients. You are soon enjoying a self-reinforcing virtuous cycle.
Think Like Your Best Clients is practical, proven, and based on common sense and neuroscience. At its core, it is what master rainmakers do intuitively. Because rainmakers do it intuitively, they struggle to teach it to others.
Better Results. Higher earnings, better clients, and marketing & business development that scales. These create the firm you desire.
Think Like Your Best Clients is not a bunch of proprietary skills, positive thinking, or a BHAG.
It’s not branding or online marketing, although it makes them better.
Think Like Your Best Clients is not a template.
Think Like Your Best Clients is more than “common sense.”
Think Like Your Best Clients focuses on what works for you, a busy professional who doesn’t have time to screw around. It’s about getting big results for your firm in the most practical and scalable way possible. It's about building your success by orienting your marketing and business development around your impact on your clients.
Your clients will be big fans of your new approach.
If you believe the ability to Think Like Your Best Clients will improve your business, your next step is a 30-45 minute Exploration to answer any questions you have about working together productively.
I only want to work with you if you are confident I will improve your business.
My core philosophy is that I can't be successful unless and until you are successful. And I like being successful.
If you are ready to explore higher earnings, better clients, and BD that scales, use the form below to get started.