Karl Pontau

Mini-Discussion with Karl Pontau

Karl Pontau interviews Bruce La Fetra about learning to think like your clients.

  • Part 1 - Why clients want you to stop talking about YOU
  • Part 2 - Why the conventional wisdom that relationships take a long time is wrong
  • Part 3 - Changing the landscape by converting "competitors" to "alternatives."

Conveniently packaged into three 5 minute segments.

Think Like Your Clients
Clients call Bruce La Fetra The Client Whisperer. He grows revenue and profits by reverse-engineering a firm's Best Client relationships. When you think like your Best Clients, you attract more of your Best Clients.
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