Change How You Generate Business.
You'll Never Look Back.

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Listen to Bruce on Your Favorite Podcast

How the BD Process Is Broken

Bruce offers "simple but clear concepts that make a big shift that fixes the brokenness of traditional BD initiatives." - Scott Love

How to see value from your client's perspective with a simple question.
How to get huge dividends from referrals by gaining clarity across the entire process.
Develop more rainmakers by bursting the myth that lawyers don't like to sell. What they don't like is losing.

Clarity in Business Development

Focusing on your Best Clients sets in motion a virtuous cycle where revenue grows, profitability increases, and the business development cycle shortens.

Action steps:

Think: Which clients would you clone if you could?
Ask: How do YOU improve THEIR business.
Improve your business today: Use the Us/We/Our test to make your client the hero.

How do you get your best clients to hire you? Jared Correia welcomes Bruce La Fetra, a real, live client whisperer, to chat about how to flip your usual script and market to the clients you actually want.

Later, the guys play “Technical ‘Knox’ Out,” a trivia round highlighting Knoxville, TN, facts—past and present.

The conversation with Bruce starts at 8:26.