The wrong mix of clients is literally making you work harder to earn less. Fishing with a net sounds easier but is less effective than a spear. Most lead generation scoops up bad clients along with the good.
The lack of a clear value proposition that speaks to your clients extends your sales cycle. clients don't care about you. They care about how you will improve their business.
When business development depends on you, growth means you must work harder and harder. You have less time to lead your firm forward and do the things only you can do.
Most professionals do marketing backwards, undermining your value, extending your sales cycle, and spending more. When you Think Like Your Best Clients and have an experienced guide, attracting more of your Best Clients is easy and intuitive.
Work from your strengths. Your Best Clients make it easy to thrive. Your marketing and business development becomes an integral part of how you deliver for clients.
Solving a client problem starts with a relationship. Clients don’t care about your expertise. . . until they know you care.
Working with more Best Clients changes everything: who you work with, how much you earn, and the impact of your work. Once you experience it, you can't unsee it.
Nothing I do matters unless it improves your business
Decide if I can improve your business
Learn why YOUR Best Clients select YOU
Create a Road Map to attract more of your Best Clients
Clarity about What and Why aligns everyone at your firm