THINK like your clients.
BUILD deeper relationships.
GROW earnings, not headaches.

Top 20% of clients generate 80% of your PROFITS.
Bottom 20% create 80% of your HEADACHES.

Watch 4-minute video.

What's keeping you from more Best Clients?

Fishing with a spear is better than a net

Getting in front of GREAT prospects

Fishing with a net sounds easier but is less effective than a spear. Most lead generation scoops up bad clients along with the good. The wrong mix of clients is literally making you work harder to earn less.

Differentiate your offerings

Struggling to differentiate your firm

The lack of a clear value proposition extends your sales cycle. It is costly in unbillable time and adds frustration. Worst case you don’t get the client and miss out on the revenue and earnings.

Sales depends on you

Business development depends on you

When you carry the business development load, you must work harder and harder, you have less time to lead your firm forward, and, if you exit, buyers discount the value of your firm.

Once you experience the difference, you can't unsee it. 

Take the Next Step
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Why Professionals Get Frustrated
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“Bruce led us in strategy development that let us reach a new level of clarity and ideas for who we are, what we’re doing, and how we’re going to achieve it.”
Nilofer Merchant
CEO & Founder, Rubicon Consulting, Inc.

Achieve More by Cutting the Guesswork 

revenue up

More Growth

Better clients + shorter sales cycle + more rainmakers = Enduring success.
better referrals

Better Relationships 

Build trust faster by focusing on what your clients care about.
More rainmakers

Faster Results

Change is easy when you reverse-engineer your Best Client relationships.

Think Like Your Best Clients® is a business development superpower

Client development is complicated and frustrating only when you lack clarity on what your clients care about: Improving Their Business.

Practical. Realistic. Actionable.

Your Path to Success

  • Practical. I focus on what you do well, so you can do it better
  • Realistic. I’m guided by common sense (which is anything but common) and behavioral science
  • Actionable. Critical insights rather than massive changes. You’re going from Good to Great, not re-inventing the wheel.
read more about Bruce La Fetra

Clarity & Confidence
from an Expert Guide

Like you, I like solving problems

Most professionals do marketing backwards, undermining your value, extending your sales cycle, and spending more. When you Think Like Your Best Clients and have an experienced guide, attracting more of your Best Clients is easy and intuitive.

Work from your strengths. Your Best Clients make it easy to thrive. Your marketing and business development becomes an integral part of how you deliver for clients.

Solving a client problem starts with a relationship. Clients don’t care about your expertise. . .  until they know you care.

Working with more Best Clients changes everything: who you work with, how much you earn, and the impact of your work. Once you experience it, you can't unsee it.

Help Your Prospects Make Decisions . . .

Make decisions faster, better, more confidently

The Neuro-Behavior of Buying Services

read more

Actual Clients Say It Best

Nothing I do matters unless it improves your business

Kevin G. Long

Kevin Long

Employee Benefits Law Group
"So here's the bottom line. Hire Bruce. I did at our firm and we showed immediate results and it fundamentally changed how we market and who we market to."
Booby Robertson

Bobby Robertson

"Bruce exhibited a great ability to "dig in" to get a real understanding of our clients' needs / wants / perceptions that we missed with our traditional tactics."
Dick Woodrow

Bill Woodrow

"What immediately impressed me is Bruce’s ability to identify the key issues that win business for us.”
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You Can Be Like Others . . . or Better

Chase or Lead


Bruce guides your firm from identifying your Best Clients to reverse-engineering those relationships to developing a Think Like Your Best Clients Roadmap that attracts more Best Clients.

Great for growing revenue, increasing earnings, and developing additional rainmakers.


The Managing Partner, key leader, or rainmaker works 1-on-1 with Bruce to implement the 3 Pillars of more Best Clients: Think, Build, Grow.


Invite The Client Whisperer to energize your entire firm or team. Walk away with actionable guidance you can use immediately to attract more Best Clients -- and do it faster.

Great for leadership retreats, firm meetings, or associations seeking to offer valuable business content to members.

Read more about Speaking.

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"Bruce shows you the road and how to get there."

Step 1

Connect with The Client Whisperer


Decide if I can improve your business

Step 2



Learn why YOUR Best Clients select YOU

Step 3

strategic map


Create a Road Map to attract more of your Best Clients

Step 4

execute everyone


Clarity about What and Why aligns everyone at your firm

Stop Commiting Random Acts of Marketing

   Think Like Your Best Clients
Build deeper relationships
   Grow earnings, not headaches
It works because we reverse-engineer what works for YOU and your Best Client relationships.

Best of all, everyone at your firm can Think Like Your Best Clients. You get more people, generating better clients, and doing it faster. 

Let's Connect

Become a Hero


Marketing Your Clients Will Get Excited About

Your Best Clients: 
✔️Earn you more money,
✔️Hire you faster,
✔️Don't cause headaches.

Consistently attract more Best Clients and you earn more without working harder. 

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Start a Conversation about Improving Your Firm

A successful exit
You earn more without working harder when you clone your Best Clients.
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