Fishing with a net sounds easier but is less effective than a spear. Most lead generation scoops up bad clients along with the good. The wrong mix of clients is literally making you work harder to earn less.
The lack of a clear value proposition extends your sales cycle. It is costly in unbillable time and adds frustration. Worst case you don’t get the client and miss out on the revenue and earnings.
When you carry the business development load, you must work harder and harder, you have less time to lead your firm forward, and, if you exit, buyers discount the value of your firm.
Most professionals do marketing backwards, undermining your value, extending your sales cycle, and spending more. When you Think Like Your Best Clients and have an experienced guide, attracting more of your Best Clients is easy and intuitive.
Work from your strengths. Your Best Clients make it easy to thrive. You need marketing and business development that is an integral part of how you deliver for clients.
Solving a client problem starts with a relationship. Clients don’t care about your expertise. . . until they know you care.
Working with more of your Best Clients changes everything: who you work with, what you earn, and the impact of your work. Once you see it, you can't unsee it.
Nothing I do matters unless it improves your business
Bruce guides your firm from identifying your Best Clients to reverse-engineering those relationships to developing a Strategic Marketing Roadmap that attracts more of your Best Clients.
Best for firms with multiple rainmakers (or the intent to develop additional rainmakers).
The Managing Partner or key leader works 1-on-1 with Bruce to implement the 3 Pillars of Think Like Your Best Clients.
Best for firms with a single rainmaker.
Use Think Like Your Best Clients to energize your entire firm or team with actionable guidance they can use immediately to attract more of your Best Clients -- and do it faster.
Best for firm wide meetings and retreats. Also associations seeking to offer valuable business content to members.
Decide if I can improve your business
Learn why YOUR Best Clients select YOU
Create a Road Map to attract more of your Best Clients
Clarity about What and Why aligns everyone at your firm