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Attract More of Your Best Clients 

 Become the firm clients want to work with by Thinking Like Your Clients

Get Results by Seeing Your Firm the Way Clients See It

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Revenue & Profitability

Not just new clients.
Better & more loyal clients.
better referrals

More & Better Referrals

Better referrals boost revenue and shorten your sales cycle.
More rainmakers

More Rainmkers

Scalable growth when more people generate business.
Client development is complicated and frustrating only when you fail to focus on what your clients care about: improving their business.
“Bruce led us in strategy development that let us reach a new level of clarity and ideas for who we are, what we’re doing, and how we’re going to achieve it.”
Nilofer Merchant
CEO & Founder, Rubicon Consulting, Inc.
Your MOST important job is Client Development
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READ 📖 How to Be a Hero to YOUR Clients💬 | Talk to The Client Whisperer

Thinking Like Your Clients is a business development superpower


Interviews of your Best Clients reveal the real reasons they select your firm. You might be surprised by your secret sauce.


Tactics without strategy are little more than random acts of marketing. Good strategy makes results predictable and repeatable. 


Knowing what to do is one thing. Being able to do it well is critical for getting Great Firm results. 

Theory + Practice = Common Sense

Practical & Results-Oriented Path to Success

  • I know your challenges. I’m a fellow professional who has lived in the same trenches.
  • Actionable. Critical tweaks rather than massive changes. You’re going from Good to Great, not re-inventing the wheel.
  • Realistic. I’m guided by common sense (which is anything but common) and behavioral science
  • Practical. I focus on what you do well, so you can do it better
  • Passionate. Working with super-smart clients keeps me on my toes
More about Bruce

Get Clarity & Confidence
with an Expert Guide

You like solving problems

but . . .

You can’t deliver for clients who don’t select you. You have to find them or help them find you. Then, you must earn their trust.

I like solving problems too. How lawyers, consultants, and other highly-skilled professionals can attract more of your Best Clients. When it is a repeatable process, marketing and business development becomes an integral part of how you solve client problems.

Solving a client problem starts with a relationship. Clients don’t care about your expertise until they trust you.

Most professionals do marketing backwards, undermining their own value and extending the sales process. Thinking like your clients is counter-intuitive, so an experienced guide helps.

Thinking like your clients drives amazing results.

Help Your Prospects Make Decisions . . .

Faster-Better-Confident decision making

READ about The Neuroscience of Buying Services

Actual Clients Say It Best

Nothing I do matters until it improves YOUR business
Kevin G. Long

Kevin Long

Employee Benefits Law Group
"So here's the bottom line. Hire Bruce. I did at our firm and we showed immediate results and it fundamentally changed how we market and who we market to."
Booby Robertson

Bobby Robertson

"Bruce exhibited a great ability to "dig in" to get a real understanding of our clients' needs / wants / perceptions that we missed with our traditional tactics."
Dick Woodrow

Bill Woodrow

"What immediately impressed me is Bruce’s ability to identify the key issues that win business for us.”
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You Can Chase Others . . . or You Can Lead

Chase or Lead

Client Whisperer Assessment

The Client Whisperer Assessment is a 30-minute interview that ends with marketing. A solid marketing strategy requires a foundation of clear business goals and understanding of your value to clients, so the conversation starts there. Tactics without strategy leads to wasteful and ineffective random acts of marketing.

Strategic Marketing Plan

Your Strategic Marketing Plan is a road map for your entire client development process. You accomplish a lot more when you know where you are going--and why. The biggest threats to success often appear later in the form of shiny objects and fads. A well-developed strategy keeps you on track.

Client Whisperer On-Call

Your success is my success. The Client Whisperer On-Call provides a less structured way to tap into my insights, experience, and ability to Think Like a Client.

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How It Works

Step 1



Decide if I can improve your business

Step 2



Client interviews answer why YOUR Best Clients select YOU

Step 3

strategic map


Create a Road Map to more of your Best Clients

Step 4

execute everyone


Clarity about What and Why aligns everyone at your firm

celebrate new clients

Your Goal Is Serving More Clients, Not More Selling

When you think like your clients, you connect faster, build deeper relationships, and accelerate your entire client development process.
Become a Hero


Marketing Your Clients Will Get Excited About

Accomplish Your Goals with Guidance that is truly Strategic

Think Like Your Clients
Clients don’t care how great you are; they care about how you improve their business. The Client Whisperer provides super clarity regarding why your Best Clients select you, and the key to a consistent flow of ideal clients.
© 2020 Eastwood Strategy Advisors — All rights reserved
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