Interviews of your Best Clients reverse-engineer your secret sauce. You might be surprised by what they see.
Tactics without strategy are little more than random acts of marketing. Good strategy makes results predictable and repeatable.
Knowing what to do is one thing. Being able to do it well is critical for getting Great Firm results.
but . . .
You can’t deliver for clients who don’t select you. You have to find them or help them find you. Then, you must earn their trust.
I like solving problems too. How lawyers, consultants, and other highly-skilled professionals can attract more of your Best Clients. When it is a repeatable process, marketing and business development becomes an integral part of how you solve client problems.
Solving a client problem starts with a relationship. Clients don’t care about your expertise until they trust you.
Most professionals do marketing backwards. This undermines your own value and extends your sales process. Thinking like your clients is counter-intuitive, so an experienced guide helps.
Thinking like your clients drives amazing results.
Nothing I do matters unless it improves your business
How do clients see your value? The Client Whisperer Assessment is a 40-minute interview that lets you see your entire business from the outside. A solid marketing strategy requires a foundation of clear business goals and value to clients, so the conversation starts there. Tactics without strategy leads to wasteful and ineffective random acts of marketing.
Your Strategic Marketing Plan is a road map for your entire client development process. You accomplish a lot more when you know where you are going--and why. The biggest threats to success often appear later in the form of shiny objects and fads. A well-developed strategy keeps you on track.
Your success is my success. The Client Whisperer On-Call provides a less structured way to tap into my insights, experience, and ability to Think Like a Client.
Decide if I can improve your business
Learn why YOUR Best Clients select YOU
Create a Road Map to attract more of your Best Clients
Clarity about What and Why aligns everyone at your firm