Think Like Your Best Clients and You Attract More of Your Best Clients 

Find your secret sauce. 
Watch 4-minute video.

A Strategic Marketing Plan keeps you focused on what works for you

Cut the guesswork by reverse-engineering your Best Client relationships.

revenue up

Revenue & Profitability

Turn guesswork into confidence by reverse-engineering your Best Client relationships.
better referrals

Build Trust Faster

Shift your focus from what you do to what your clients can do because of what you do. That's what they care about.
More rainmakers

More Rainmkers

Thinking like your Best Clients is a professional life skill that turns professionals into rainmakers.
Client development is complicated and frustrating only when you fail to focus on what your clients care about: Improving Their Business.
“Bruce led us in strategy development that let us reach a new level of clarity and ideas for who we are, what we’re doing, and how we’re going to achieve it.”
Nilofer Merchant
CEO & Founder, Rubicon Consulting, Inc.
Without Great Clients, Nothing Else Matters
How are you doing at your most important job: Client Development?
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READ 📖 How to Be a Hero to YOUR Clients💬 | Talk to The Client Whisperer

Think Like Your Best Clients is a business development superpower

interviews

Interviews of your Best Clients reverse-engineer your secret sauce. You might be surprised by what they see.

strategy

Tactics without strategy are little more than random acts of marketing. Good strategy makes results predictable and repeatable. 

execution

Knowing what to do is one thing. Being able to do it well is critical for getting Great Firm results. 

Theory + Practice = Common Sense

Practical & Results-Oriented Path to Success

  • I know your challenges. I’m a fellow professional who has lived in the same trenches.
  • Actionable. Critical tweaks rather than massive changes. You’re going from Good to Great, not re-inventing the wheel.
  • Realistic. I’m guided by common sense (which is anything but common) and behavioral science
  • Practical. I focus on what you do well, so you can do it better
  • Passionate. Working with super-smart clients keeps me on my toes
More about Bruce

Get Clarity & Confidence
with an Expert Guide

You like solving problems

but . . .

You can’t deliver for clients who don’t select you. You have to find them or help them find you. Then, you must earn their trust.

I like solving problems too. How lawyers, consultants, and other highly-skilled professionals can attract more of your Best Clients. When it is a repeatable process, marketing and business development becomes an integral part of how you solve client problems.

Solving a client problem starts with a relationship. Clients don’t care about your expertise until they trust you.

Most professionals do marketing backwards. This undermines your own value and extends your sales process. Thinking like your clients is counter-intuitive, so an experienced guide helps.

Thinking like your clients drives amazing results.

Help Your Prospects Make Decisions . . .

Make decisions faster, better, more confidently

READ about The Neuroscience of Buying Services

Actual Clients Say It Best

Nothing I do matters unless it improves your business

Kevin G. Long

Kevin Long

President,
Employee Benefits Law Group
"So here's the bottom line. Hire Bruce. I did at our firm and we showed immediate results and it fundamentally changed how we market and who we market to."
Booby Robertson

Bobby Robertson

CEO,
HealthCareFirst
"Bruce exhibited a great ability to "dig in" to get a real understanding of our clients' needs / wants / perceptions that we missed with our traditional tactics."
Dick Woodrow

Bill Woodrow

CEO,
Teqfyt
"What immediately impressed me is Bruce’s ability to identify the key issues that win business for us.”
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You Can Chase Others . . . or You Can Lead

Chase or Lead

Everyone

Client Whisperer Assessment

How do clients see your value? The Client Whisperer Assessment is a 40-minute interview that lets you see your entire business from the outside. A solid marketing strategy requires a foundation of clear business goals and value to clients, so the conversation starts there. Tactics without strategy leads to wasteful and ineffective random acts of marketing.

Firms

Strategic Marketing
Plan

Your Strategic Marketing Plan is a road map for your entire client development process. You accomplish a lot more when you know where you are going--and why. The biggest threats to success often appear later in the form of shiny objects and fads. A well-developed strategy keeps you on track.

Individual Professionals

Client Whisperer
Advisory

Your success is my success. The Client Whisperer On-Call provides a less structured way to tap into my insights, experience, and ability to Think Like a Client.

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Get Results by Replacing Guesswork with Confidence

Step 1

Phone

Contact

Decide if I can improve your business

Step 2

Research

Learn

Learn why YOUR Best Clients select YOU

Step 3

strategic map

Plan

Create a Road Map to attract more of your Best Clients

Step 4

execute everyone

Execute

Clarity about What and Why aligns everyone at your firm

celebrate new clients

Your goal is NOT more selling and  random acts of marketing.

Think like your Best Clients and you attract more of your Best Clients. Connect faster, build deeper relationships, and accelerate your entire client development process.
Become a Hero

FREE DOWNLOAD

Marketing Your Clients Will Get Excited About

Your Best Clients make you feel Great. Get more of them with guidance that is truly strategic.

Think Like Your Clients
Clients call Bruce La Fetra The Client Whisperer. He grows revenue and profits by reverse-engineering a firm's Best Client relationships. When you think like your Best Clients, you attract more of your Best Clients.
© 2021 Eastwood Strategy Advisors — All rights reserved
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