You can’t deliver for clients who don’t select you. You have to find them. Then, you must earn their trust.
Work from your strengths. As a lawyer, consultant, or other highly-skilled professional, you thrive when working with your Best Clients. Marketing and business development is a repeatable process when it is an integral part of how you deliver for clients.
Solving a client problem starts with a relationship. Clients don’t care about your expertise. . . until they trust you.
Most professionals do marketing backwards. This undermines your own value, extends your sales process, and makes it hard to develop additional rainmakers. With an experienced guide, Think Like Your Best Clients makes it easy and intuitive.
Think Like Your Best Clients positioning drives amazing results. You will wonder why everyone doesn't do it this way.
Nothing I do matters unless it improves your business
Your Strategic Marketing Roadmap guides your entire client development process. You accomplish a lot more when you know where you are going--and why. Think Like Your Best Clients positioning keeps you safe from shiny objects and fads so you--and your extended team--stay on track.
Learn the fundamentals of Think Like Your Best Clients positioning in an interactive seminar for your team. Each module is structured to discuss: Concepts, Examples, and Taking Action so you see results at every step. Great for extending Think Like Your Best Clients to sales and marketing teams.
The Client Whisperer On-Call provides a less structured way to tap into insights and experience I've accumulated over two decades. Learn Think Like Your Best Clients positioning at your own pace.
Decide if I can improve your business
Learn why YOUR Best Clients select YOU
Create a Road Map to attract more of your Best Clients
Clarity about What and Why aligns everyone at your firm